What is digital marketing?

Digital marketing, also called online marketing, is the promotion of products and Digital Marketing Services using online channels and digital technologies such as the phone, computer or tablet.

You can increase your brand visibility and create awareness on various digital channels. It also helps improve the potential customer experience by creating a convenient way for them to connect with you and find information about your products and services. With digital marketing, it's easier to track and monitor the results of your marketing efforts.

You can learn more about digital marketing by reading our complete guide. For now, let's look at the different types of digital marketing.

 Types of digital marketing

Digital marketing is a complex ecosystem. To be effective as a digital marketer, you need to understand how the different parts work. There is not always a clear difference between the types of digital marketing because sometimes they work hand in hand.

Here are some basic types of digital marketing:

1. Content Marketing

 

It is geared towards guiding your audience through the marketing funnel from awareness to conversion using written, video, or audio content.

Content marketing is not a one-size-fits-all approach, as your preferred types of content depend on your audience. For example, B2B companies with an audience that relies on key stakeholders for decision-making can focus on data-driven content such as blog posts, reports, case studies, infographics, videos, e-books, and white papers.

On the other hand, B2C companies tend to focus on blog posts, posts, quizzes, e-books, and fun videos.

Benefits

Content is the fuel for many other types of digital marketing channels, like social media marketing or email marketing. When done right, it makes those methods more effective.
It can help you connect with your audience and establish your brand as an authority in your field.
Content marketing is largely driven by search engine optimization and can be a great way to drive organic traffic.
challenges
Content marketing is a crowded space, so it can be challenging to stand out.
If done poorly, it can affect other digital marketing efforts and create a negative brand image.
Skills
Some of the skills required for content marketing include:

content production
content strategy
Edition
Research
SEO skills
Data analysis
Projects management
2. SEO and SEM
Search engine optimization (SEO) and search engine marketing (SEM) are digital marketing efforts based on search engines like Google and Bing.

SEO refers to the process of refining website content to increase its chances of ranking high in search engine results pages (SERPs) for specific, relevant keywords. This is important because most people don't normally look beyond the first page of results. If they don't find an answer on the first page, they will prefer to change their search query.

There are various elements of SEO, and they can be classified into three categories:

On-page SEO – This involves optimizing the content of your site, such as including keywords in your header and meta description.
Off-page SEO – This involves SEO efforts outside of your website, such as backlinks and social media shares.
Technical SEO: This refers to optimizing the technical aspects of your website, such as mobile friendliness, site speed, and avoiding duplicate content.
SEO increases your site's visibility organically, while SEM promotes a website and increases its visibility for relevant keywords through paid search advertising. The most common tool for SEM is Google Ads, and you can bid on relevant keywords that you want your site to rank for.

Benefits
SEO is profitable as it just takes a lot of time and effort rather than pooling money on additional resources.
SEO and SEM will increase the quantity and quality of your website traffic.